About this site
Built for every CPG supplier calling on Kroger.
Cincinnati CPG Edge is an independent weekly publication built for CPG professionals who work with Kroger. It delivers shelf-level insight, supplier news, strategic context, and operational guidance that helps every CPG supplier show up more prepared, written by someone who has spent decades inside the Kroger ecosystem.
This is not a news aggregator. Every edition is written with a point of view, grounded in real Kroger experience, and designed to help CPG brand managers, brokers, and startup founders have better, more confident conversations with the world's largest traditional grocer.
"Every supplier deserves to walk into Kroger prepared. The brands that win there are the ones that do the work to understand how it actually operates, and that knowledge should be available to everyone selling there."
What we cover
Promotions, fuel point events, digital coupon activity, and what it means for your brands, every Friday.
Our Brands expansion, new SKU launches, Private Selection moves, and the TDP pressure they create for national brands.
Casepack requirements, shelf-ready packaging, days of supply, compliance updates, and execution guidance that keeps you on shelf.
CEO commentary, financial results, eCommerce direction, and what Kroger's strategy means for the brands on its shelves.
Everything a startup founder needs to get into Kroger, timing, presentations, portals, execution, and promotion planning.
TDP analysis, velocity benchmarks, reset activity, and assortment changes across key Kroger categories.
About the editor
Cincinnati CPG Edge is written and edited by a veteran CPG industry professional with deep Kroger expertise at both the division and General Office level. Over the course of a long career managing major CPG brands at Kroger, our editor has developed an on-the-ground understanding of how the retailer makes decisions and what it takes for a brand to earn and keep shelf space there.
This publication exists to put that knowledge to work for the entire CPG supplier community. Whether you are a brand manager at an established CPG company, a broker navigating a complex category review, or a startup founder approaching Kroger for the first time, Cincinnati CPG Edge is written for you.
Why subscribe
- Weekly Kroger insight delivered every Friday, written by a practitioner, not an algorithm
- Full archive access to every edition, analysis, and category deep dive
- Early access to new guides, tools, and resources as they launch
- Member forum access to connect with other CPG professionals navigating Kroger
- The CPG Startup Launch Guide, available to members at a set price, no retainer required
Walk into every Kroger conversation more prepared. Weekly insight, real expertise, no retainer fees.
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