About
Built for CPG professionals who live and breathe Kroger.
Cincinnati CPG Edge is an independent weekly publication built for CPG professionals in Cincinnati. It delivers shelf-level intelligence, supplier news, strategic context, and operational insight that generic trade publications miss — written by someone who has spent 35+ years inside the Kroger ecosystem.
This is not a news aggregator. Every edition is written with a point of view, grounded in real Kroger experience, and designed to give CPG brand managers, brokers, and startup founders a genuine edge in their conversations with the world's largest traditional grocer.
"Kroger is the most complex and most rewarding retailer in the US to navigate. The brands that win there are the ones that understand how it actually works — not how it looks from the outside."
What we cover
Promotions, fuel point events, digital coupon activity, and what it means for your brands.
Our Brands expansion, new SKU launches, Private Selection moves, and the TDP pressure they create for national brands.
Casepack requirements, shelf-ready packaging, days of supply, compliance updates, and execution intel that keeps you on shelf.
CEO commentary, financial results, eCommerce direction, and what Kroger's strategy means for the brands on its shelves.
Everything a startup founder needs to get into Kroger — timing, presentations, portals, execution, and promotion planning.
Pog analysis, benchmarks, reset activity, and assortment changes across key Kroger categories.
About the editor
Cincinnati CPG Edge is written and edited by a veteran of the CPG brokerage industry with deep Kroger expertise at both the division and General Office level. Over the course of a career managing both major, mid sized as well as start-up CPG brands at Kroger, our editor has developed an on-the-ground understanding of how the retailer makes decisions — and what it takes for a brand to earn and keep shelf space there.
This publication exists because that knowledge deserves a wider audience. Whether you are a brand manager at an established CPG company, a broker navigating a complex category review, or a startup founder approaching Kroger for the first time, Cincinnati CPG Edge is written for you.
Why subscribe
- Weekly Kroger intel delivered every week — written by a practitioner, not an algorithm
- Full archive access to every edition, analysis, and category deep dive
- Early access to new guides, tools, and resources as they launch
- Member forum access to connect with other CPG professionals navigating Kroger
- The CPG Startup Launch Guide — available to members at a set price, no retainer required
Stay ahead of the Kroger landscape. Weekly intel, real expertise, no retainer fees.
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