The vendor job nobody puts in the job description
Nobody puts it in the job description, but your most important job as a vendor is making sure your Category Manager never gets a tap on the shoulder about your brand. Here is what noise costs you, and how the quiet vendors win.
Know the Language. Know the Room
The words you use in a Kroger conversation signal immediately whether you belong there. Here is the language that marks you as an insider, and the phrases that mark you as an outsider.
"Customers Don't Buy Assortment. They Buy Items." What Foran's Mindset Shift Means for Your Brand.
Six words from Greg Foran's first full earnings call should be on every CPG supplier's radar. Here is what they actually mean for your brand.
Kroger to Acquire Giant Eagle for $1.65 Billion
Kroger announced a definitive agreement to acquire Giant Eagle for $1.65 billion. Here's what the deal covers and why suppliers should be watching it closely
The Bill Kroger Is Carrying. Why Supplier Pressure Isn't Really About You
Kroger is asking more from suppliers than ever. Better pricing, deeper promotions, more KPM investment. The reason isn't just competition. It's a balance sheet carrying over $5 billion in non-operational burdens from decisions made over the last three years.
Kroger Just Changed the Loyalty Game. Here Is What It Means for Your Brand.
Kroger's loyalty program just got a meaningful upgrade, and the ripple effects go well beyond what shoppers see at checkout.
Nobody Likes a Salesman: Are You a Vendor Partner or Just Another Rep?
Nobody likes a used car salesman. Here is the difference between a supplier rep who pitches and a vendor partner who earns, and why it changes everything about how Kroger sees your brand.
Why Cincinnati CPG Edge Exists (And Why It Belongs in Every Kroger Vendor's Inbox)
This industry runs on sink or swim. Cincinnati CPG Edge exists to change that, one prepared vendor at a time.
Q1 Earning Call: Foran's Mandate Every Item Kroger Carries Must Earn Its Spot
Greg Foran used Kroger's Q1 2026 earnings call to put every supplier on notice: every item Kroger carries must earn its spot. Here is what he said, what it signals, and what it means for your Kroger business.
The KOMPASS Deck Nobody Warned You About
Most brands think getting a meeting with Kroger is the hard part. It is not. What you bring into that meeting is what determines whether your item has a future on the shelf.
