Who Kroger Is Becoming, and What It Means for Vendor Partners
Kroger has reinvented itself before, and it is doing it again with a push to become America's favorite grocer. Here is where Kroger is, where it wants to go, how it plans to get there, and the pressure that puts on every supplier.
Pricing Show Down and the Margin Gap
Procter & Gamble keeps 51 cents of gross profit on every sales dollar. General Mills keeps 35. Kroger keeps 23. That gap is the real backstory behind why Boar's Head and Red Bull are disappearing from Kroger shelves right now.
What Role Do Your Items Play?
Every item plays a role on a Kroger shelf, but the role story doesn't win the review. 84.51's comp index does. Here's how the two actually work together.
Kroger's Q2 Call: What Suppliers Should Take From It
Kroger's Q2 call laid out a formula, savings fund value, but the analyst questions showed how much of that funding math still isn't public. Here's what suppliers should watch before the next category review.
1World-VIP-GDSN First. Everything Else Second.
GDSN item setup is not a back-office task you handle after the deal is done. It is Step One. Before the pitch, before the category manager meeting, before the IMF is ever requested — your items need to be built, validated, and ready. Here's why it matters more than ever.
Kroger Reports Earnings Today. Here's What Suppliers Should Be Listening For.
Kroger reported second quarter results this morning, its first full earnings cycle with Greg Foran at the helm for an
What Makes a Good Broker Partner
There is a difference between a broker and a broker partner. One is the agency you sign with. The other is the person your brand depends on every single day. Knowing the difference changes how you evaluate everything.
Kroger Won't Wait, Neither Should You
Almost everything Kroger sends you comes with little to no time to prepare. Here's why that's mostly predictable, and what separates the managers who thrive from the ones who scramble.
When Kroger Says No to a Price Increase
A photo like this one is worth more than a paragraph of speculation. Empty shelf tags where Red Bull should
You Got Discontinued. Now What?
Getting cut from the shelf stings. Before you start planning your way back, make sure you have something new to say. Going back empty-handed is not a strategy, it is a repeat of what already did not work.
