Kroger's Online Deal Days Are Live. Here's What Your Brand Should Be Asking.
Kroger's Online Deal Days run April 22 through May 5, and the digital coupon weight tells you everything about where Kroger's priorities are headed. Here's what your brand should be asking.
Know Where You Fit: Selling Into a $150 Billion Retailer Without Overcomplicating It
Kroger's new CEO is signaling a back-to-basics operating philosophy. Here's what that means for how your brand earns and keeps shelf space.
The Foran Effect: What Kroger's New CEO Means for Your Brand
Greg Foran's first 90 days point to one clear priority: execution over strategy. Here's what that shift means for your fill rates, your SKU complexity, and your next planning conversation.
When Your Retailer Is Also Your Competitor's Investor
Kroger holds a financial stake in brands that compete directly with yours. Here's what the MPearlRock partnership means for CPG suppliers working the Kroger business.
When Category Managers Become the Vendor
When Kroger Category Managers move to the supplier side, the dynamics of every conversation change. Here's what that shift means for how you show up at the table.
What the McCormick-Unilever Mega-Merger Means for the Kroger Shelf
The McCormick-Unilever flavor deal is one of the biggest CPG moves in years. Here's what it means for brands competing for space in Kroger's flavor and condiment aisles.
Kroger Has a New Sheriff — Here's What It Means for You
Kroger went outside the company for the first time in 143 years to hire its new CEO. What Greg Foran's Walmart DNA means for your business at Kroger, and what to do right now.
1World-VIP-GDSN First. Everything Else Second.
Before your brand can sell at Kroger, your item data has to be right. Here's what 1World, Syndigo, and Kroger's API setup process actually require and why getting it wrong costs you the sale.
🛒 03/27/2026 | Kroger Weekly
Your weekly roundup of the news, moves, and market shifts that matter most for CPG brands navigating the Kroger ecosystem.
🛒 03/18/2026 | Kroger Weekly
A quick look at what's new in Kroger stores this week and what it signals for brands competing for shelf space.
