The $6.5B Shift: GLP-1 Is Reshaping the Kroger Basket
GLP-1 drugs are reshaping the Kroger basket in real time. Here's what the data says, which categories are losing, and what it means if you're a Kroger supplier.
Send date: May 30, 2026
Kroger Is Cutting Prices, Will Vendors Pay the Bill?
Kroger CEO Greg Foran is planning the retailer's most aggressive price cuts in years, targeting thousands of products. He named three funding levers, and one of them points directly at suppliers.
Foran's First Play: What Kroger's New CEO Just Told the Market
Greg Foran used his first public earnings call to deliver a clear message to the market: Kroger's strategy is sound, and his job is to operationalize it faster. Here is what suppliers need to hear.
Know Where You Fit: Selling Into a $150 Billion Retailer Without Overcomplicating It
Kroger's new CEO is signaling a back-to-basics operating philosophy. Here's what that means for how your brand earns and keeps shelf space.
When Your Retailer Is Also Your Competitor's Investor
Kroger holds a financial stake in brands that compete directly with yours. Here's what the MPearlRock partnership means for CPG suppliers working the Kroger business.
When Category Managers Become the Vendor
When Kroger Category Managers move to the supplier side, the dynamics of every conversation change. Here's what that shift means for how you show up at the table.
What the McCormick-Unilever Mega-Merger Means for the Kroger Shelf
The McCormick-Unilever flavor deal is one of the biggest CPG moves in years. Here's what it means for brands competing for space in Kroger's flavor and condiment aisles.
Kroger Has a New Sheriff — Here's What It Means for You
Kroger just hired its first outside CEO in 143 years. Greg Foran built his reputation fixing store fundamentals at Walmart. Here's what his appointment means for CPG suppliers and what you should be doing right now.
