The KOMPASS Deck Nobody Warned You About
Most brands think getting a meeting with Kroger is the hard part. It is not. What you bring into that meeting is what determines whether your item has a future on the shelf.
Special Edition: Kroger Q1 Earnings Call Is This Week. Tune In Thursday 8am ET.
Kroger's Q1 2026 earnings call is June 18 at 8:00 a.m. ET. Wall Street is watching EPS and revenue. Suppliers should be listening for something different entirely. Here are the five things that will actually affect your brand over the next 90 days.
Don't Be the Brand That Nags the Category Manager
Knowing how to access your Kroger Category Manager is important. Knowing when not to is even more important. Here is how to read the room and protect your brand's relationship at Kroger.
You Need a Rep. Kroger Won't Teach You What It Takes to Sell There.
Kroger is not going to hold your hand through setup, deal submission, compliance, or policy. Here is why experienced representation is not optional for brands building a Kroger business.
The $6.5B Shift: GLP-1 Is Reshaping the Kroger Basket
GLP-1 drugs are reshaping the Kroger basket in real time. Here's what the data says, which categories are losing, and what it means if you're a Kroger supplier.
Send date: May 30, 2026
Kroger Is Cutting Prices, Will Vendors Pay the Bill?
Kroger CEO Greg Foran is planning the retailer's most aggressive price cuts in years, targeting thousands of products. He named three funding levers, and one of them points directly at suppliers.
What Kroger's Trust Ranking Actually Means for Suppliers
Kroger landed at No. 27 on the 2026 Axios Harris Poll 100. Nice headline, but what does that trust ranking actually mean if you're a supplier selling into their shelf?
Kroger Q1 2026 Earnings: What Suppliers Should Be Watching
Kroger reports Q1 fiscal 2026 results on June 2. Here's what CPG suppliers should watch for — from IRA headwinds and eCommerce profitability to the store expansion push and Greg Foran's first full-quarter earnings as permanent CEO.
Wall Street Loves Kroger Right Now. Here's Why Suppliers Should Pay Attention.
Kroger's stock is up, analysts are upgrading, and hedge funds are buying. But the same things making Wall Street happy are the things that put pressure on national brand suppliers. Here's what the money is telling us.
Foran's First Play: What Kroger's New CEO Just Told the Market
Greg Foran used his first public earnings call to deliver a clear message to the market: Kroger's strategy is sound, and his job is to operationalize it faster. Here is what suppliers need to hear.
