Useful Industry Links
Your curated toolkit for navigating the Kroger ecosystem and the broader CPG landscape. These are the platforms, portals, and resources that suppliers, brokers, and brand teams use every day. Bookmark this page and come back often — we keep it updated.
Kroger Supplier Portals
The day-to-day platforms for managing your Kroger business, from promo planning to shopper insights.
Kroger.com
Corporate site, store locator, and digital shelf reference
Kroger Investor Relations
Earnings releases, press releases, and executive presentations
Kroger Partner Pass
Single sign-on portal for Supplier Hub, Supplier Connect, and IRC
Kroger OnDemand (Sherlock)
POS and movement data reporting for Kroger suppliers
84.51°
Kroger's data analytics subsidiary — Stratum, loyalty, and media solutions
84.51° Stratum
Shopper loyalty and basket-level insights platform
DemandTec by Acoustic
Promotion planning and trade deal submission for Kroger
Kroger Precision Marketing
Kroger's retail media network powered by 84.51° — onsite and offsite ad solutions
Kroger Shopper Communities
The deal and coupon communities where Kroger shoppers live. Understanding how they find promotions is essential intel for any brand running events at Kroger.
Kroger Krazy
Matchups, digital coupons, and weekly ad breakdowns for Kroger shoppers
Hip2Save
Large coupon and deal community with strong Kroger coverage
The Krazy Coupon Lady
One of the largest coupon communities in the US — heavy Kroger deal tracking
Kroger Digital Coupons
Live view of Kroger's digital coupon offers — see what shoppers are clipping
Industry News & Trade Press
The publications that break Kroger news, track CPG trends, and cover the grocery industry in depth. Worth bookmarking for your daily read.
Grocery Dive
Best trade publication for Kroger-specific news, strategy, and executive moves
Supermarket News
Retail grocery industry news, data, and supplier perspectives
Progressive Grocer
Broad grocery industry coverage — store ops, technology, and CPG
Modern Retail
Retail media, e-commerce, and digital transformation coverage
Food Navigator USA
Emerging brands, better-for-you trends, and CPG innovation news
Winsight Grocery Business
Grocery retail and foodservice industry intelligence
GDSN & Product Data
Product content syndication and data pool services required for retail item setup.
Distribution & Logistics
Wholesale distributors and cold chain warehousing partners that keep product moving from plant to shelf.
UNFI
Largest North American distributor of natural, organic, and specialty foods
KeHE Distributors
Employee-owned distributor specializing in natural, organic, fresh, and specialty
Americold
Global leader in temperature-controlled warehousing and cold chain logistics
Interstate Warehousing (IWI)
5th largest public refrigerated warehouse in North America, Franklin, IN
Dot Foods
Largest food redistribution company in North America — LTL delivery to distributors nationwide
Trade & Coupon Services
Platforms for trade promotion, coupon processing, and digital offer management.
Category & Market Data
Syndicated data and market intelligence sources for building selling stories and tracking category trends.
Retailer Discovery & Pitch Platforms
Get your brand in front of retail buyers and category managers through curated discovery platforms.
Industry Associations & Resources
Trade groups, advocacy organizations, and networks that shape the CPG and grocery landscape.
FMI – The Food Industry Association
Trade association for food retailers and wholesalers
Consumer Brands Association
Advocacy for the CPG industry (formerly GMA)
Naturally Network
Community for natural, organic, and better-for-you brands
PLMA
Private Label Manufacturers Association — relevant for Kroger Our Brands
Tools & Compliance
Barcode generators, GS1 standards, and regulatory resources for getting (and keeping) items shelf-ready.
Barcode Generator
Free UPC-A barcode generator for product packaging
GS1 US
UPC, GTIN, and barcode standards management
FDA Food Safety
FSMA compliance, labeling requirements, and food safety guidance
FDA Nutrition Label Tool
Interactive nutrition facts label builder
SupplierWiki
Free how-to guides, cheat sheets, and webinars on retailer compliance and deductions