Kroger's Our Brands Is No Longer a Side Business — It's a Direct Competitor
Kroger's Our Brands program now matches Walmart's private label share at 26% of total sales volume. With 13,000 items, 35 manufacturing plants, and a new CEO wired for margin discipline, national brand suppliers need a sharper answer to the shelf space question.
Kroger's eCommerce Overhaul Just Opened Three New Places to Reach Your Shopper
Kroger's eCommerce restructuring closed Ocado facilities and opened the door to DoorDash, Uber Eats, and deeper Instacart integration. For CPG suppliers, that's not a logistics story. It's three new places where your brand either shows up or it doesn't.
Kroger's Biggest Leadership Shakeup in Over a Decade — What It Means for Suppliers
Kroger made 10 executive officer changes in a single year, the most in over a decade. Here's what the new faces mean for CPG brands navigating the Kroger ecosystem.
Kroger's Online Deal Days Are Live. Here's What Your Brand Should Be Asking.
Kroger's Online Deal Days run April 22 through May 5, and the digital coupon weight tells you everything about where Kroger's priorities are headed. Here's what your brand should be asking.
Know Where You Fit: Selling Into a $150 Billion Retailer Without Overcomplicating It
Kroger's new CEO is signaling a back-to-basics operating philosophy. Here's what that means for how your brand earns and keeps shelf space.
The Foran Effect: What Kroger's New CEO Means for Your Brand
Greg Foran's first 90 days point to one clear priority: execution over strategy. Here's what that shift means for your fill rates, your SKU complexity, and your next planning conversation.
When Your Retailer Is Also Your Competitor's Investor
Kroger holds a financial stake in brands that compete directly with yours. Here's what the MPearlRock partnership means for CPG suppliers working the Kroger business.
When Category Managers Become the Vendor
When Kroger Category Managers move to the supplier side, the dynamics of every conversation change. Here's what that shift means for how you show up at the table.
What the McCormick-Unilever Mega-Merger Means for the Kroger Shelf
The McCormick-Unilever flavor deal is one of the biggest CPG moves in years. Here's what it means for brands competing for space in Kroger's flavor and condiment aisles.
Kroger Has a New Sheriff — Here's What It Means for You
Kroger just hired its first outside CEO in 143 years. Greg Foran built his reputation fixing store fundamentals at Walmart. Here's what his appointment means for CPG suppliers and what you should be doing right now.
