What Makes a Good Broker Partner
There is a difference between a broker and a broker partner. One is the agency you sign with. The other is the person your brand depends on every single day. Knowing the difference changes how you evaluate everything.
Kroger Won't Wait, Neither Should You
Almost everything Kroger sends you comes with little to no time to prepare. Here's why that's mostly predictable, and what separates the managers who thrive from the ones who scramble.
You Got Discontinued. Now What?
Getting cut from the shelf stings. Before you start planning your way back, make sure you have something new to say. Going back empty-handed is not a strategy, it is a repeat of what already did not work.
Your Broker Is a Partner, Not Your Business Plan.
Your broker knows the retailer. You run your brand. Here is where that line lives, and why the most successful suppliers never confuse the two.
KISS a New Twist— Keep It Simple, Supplier
The brands that complicate their Kroger promotional strategy are often the same brands that lose distribution. Simple, clean, and executable beats clever every time.
Nobody Likes a Salesman: Are You a Vendor Partner or Just Another Rep?
Nobody likes a used car salesman. Here is the difference between a supplier rep who pitches and a vendor partner who earns, and why it changes everything about how Kroger sees your brand.
The $6.5B Shift: GLP-1 Is Reshaping the Kroger Basket
GLP-1 drugs are reshaping the Kroger basket in real time. Here's what the data says, which categories are losing, and what it means if you're a Kroger supplier.
Send date: May 30, 2026
Kroger Is Cutting Prices, Will Vendors Pay the Bill?
Kroger CEO Greg Foran is planning the retailer's most aggressive price cuts in years, targeting thousands of products. He named three funding levers, and one of them points directly at suppliers.
What Kroger's Trust Ranking Actually Means for Suppliers
Kroger landed at No. 27 on the 2026 Axios Harris Poll 100. Nice headline, but what does that trust ranking actually mean if you're a supplier selling into their shelf?
Foran's First Play: What Kroger's New CEO Just Told the Market
Greg Foran used his first public earnings call to deliver a clear message to the market: Kroger's strategy is sound, and his job is to operationalize it faster. Here is what suppliers need to hear.
