Cincinnati CPG Edge is independent Kroger news and analysis for CPG brands.
No spin. No agenda. Just the intelligence you need to sell smarter.

Supplier Strategy

Apr

When Category Managers Become the Vendor

When Kroger Category Managers move to the supplier side, the dynamics of every conversation change. Here's what that shift means for how you show up at the table.

11 Apr 2026

9 min read

Apr

What the McCormick-Unilever Mega-Merger Means for the Kroger Shelf

The McCormick-Unilever flavor deal is one of the biggest CPG moves in years. Here's what it means for brands competing for space in Kroger's flavor and condiment aisles.

11 Apr 2026

8 min read

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Cincinnati CPG Edge is an independent publication. It is not affiliated with, endorsed by, or sponsored by The Kroger Co. All analysis is based on publicly available information and the author's industry experience. Nothing published here constitutes financial or investment advice. Cincinnati CPG Edge may from time to time feature sponsored content or affiliate relationships. Any such arrangement will be clearly identified at the time of publication.