Latest
13
May
Foran's First Play: What Kroger's New CEO Just Told the Market
Greg Foran used his first public earnings call to deliver a clear message to the market: Kroger's strategy is sound, and his job is to operationalize it faster. Here is what suppliers need to hear.
5 min read
11
May
What Kroger's Q4 Earnings Mean for Your Brand in 2026
Kroger closed fiscal 2025 with momentum, and CEO Greg Foran is spending 2026 investing more aggressively in customer value. Here's what suppliers need to know before their next category review.
3 min read
06
May
Kroger's Our Brands Is No Longer a Side Business — It's a Direct Competitor
Kroger's Our Brands program now matches Walmart's private label share at 26% of total sales volume. With 13,000 items, 35 manufacturing plants, and a new CEO wired for margin discipline, national brand suppliers need a sharper answer to the shelf space question.
4 min read
03
May
Kroger's eCommerce Overhaul Just Opened Three New Places to Reach Your Shopper
If you're a CPG supplier selling through Kroger, you've probably thought of your digital advertising universe
4 min read
29
Apr
Kroger's Biggest Leadership Shakeup in Over a Decade — What It Means for Suppliers
Kroger made 10 executive officer changes in a single year, the most in over a decade. Here's what the new faces mean for CPG brands navigating the Kroger ecosystem.
3 min read
22
Apr
Kroger's Online Deal Days Are Live. Here's What Your Brand Should Be Asking.
Kroger's Online Deal Days run April 22 through May 5, and the digital coupon weight tells you everything about where Kroger's priorities are headed. Here's what your brand should be asking.
2 min read
22
Apr
Know Where You Fit: Selling Into a $150 Billion Retailer Without Overcomplicating It
Kroger's new CEO is signaling a back-to-basics operating philosophy. Here's what that means for how your brand earns and keeps shelf space.
3 min read
20
Apr
The Foran Effect: What Kroger's New CEO Means for Your Brand
Greg Foran's first 90 days point to one clear priority: execution over strategy. Here's what that shift means for your fill rates, your SKU complexity, and your next planning conversation.
2 min read
17
Apr
When Your Retailer Is Also Your Competitor's Investor
Kroger holds a financial stake in brands that compete directly with yours. Here's what the MPearlRock partnership means for CPG suppliers working the Kroger business.
5 min read
11
Apr
When Category Managers Become the Vendor
When Kroger Category Managers move to the supplier side, the dynamics of every conversation change. Here's what that shift means for how you show up at the table.
9 min read