Kroger Just Changed the Loyalty Game. Here Is What It Means for Your Brand.
Kroger's loyalty program just got a meaningful upgrade, and the ripple effects go well beyond what shoppers see at checkout.
Nobody Likes a Salesman: Are You a Vendor Partner or Just Another Rep?
Nobody likes a used car salesman. Here is the difference between a supplier rep who pitches and a vendor partner who earns, and why it changes everything about how Kroger sees your brand.
Why Cincinnati CPG Edge Exists (And Why It Belongs in Every Kroger Vendor's Inbox)
This industry runs on sink or swim. Cincinnati CPG Edge exists to change that, one prepared vendor at a time.
Q1 Earning Call: Foran's Mandate Every Item Kroger Carries Must Earn Its Spot
Greg Foran used Kroger's Q1 2026 earnings call to put every supplier on notice: every item Kroger carries must earn its spot. Here is what he said, what it signals, and what it means for your Kroger business.
The KOMPASS Deck Nobody Warned You About
Most brands think getting a meeting with Kroger is the hard part. It is not. What you bring into that meeting is what determines whether your item has a future on the shelf.
Special Edition: Kroger Q1 Earnings Call Is This Week. Tune In Thursday 8am ET.
Kroger's Q1 2026 earnings call is June 18 at 8:00 a.m. ET. Wall Street is watching EPS and revenue. Suppliers should be listening for something different entirely. Here are the five things that will actually affect your brand over the next 90 days.
Don't Be the Brand That Nags the Category Manager
Knowing how to access your Kroger Category Manager is important. Knowing when not to is even more important. Here is how to read the room and protect your brand's relationship at Kroger.
You Need a Rep. Kroger Won't Teach You What It Takes to Sell There.
Kroger is not going to hold your hand through setup, deal submission, compliance, or policy. Here is why experienced representation is not optional for brands building a Kroger business.
The $6.5B Shift: GLP-1 Is Reshaping the Kroger Basket
GLP-1 drugs are reshaping the Kroger basket in real time. Here's what the data says, which categories are losing, and what it means if you're a Kroger supplier.
Send date: May 30, 2026
Kroger Is Cutting Prices, Will Vendors Pay the Bill?
Kroger CEO Greg Foran is planning the retailer's most aggressive price cuts in years, targeting thousands of products. He named three funding levers, and one of them points directly at suppliers.
