How Kroger Models the Risk of Cutting Your Item
Kroger doesn't just ask how fast your item sells. It asks what happens to those sales if your item disappears, and the answer to that question may matter more than your ranking.
Your Brand Has Been on the Shelf Forever. That Won't Save It.
Kroger is cleaning up its shelves, and longevity is no longer protection. Here's what's driving SKU and brand rationalization, and the one question every supplier needs to answer honestly.
Net Terms, ARE a Loan
Extended terms feel like a scheduling favor, but every extra day you wait to get paid is capital you're financing for free. Here's how to put a real number on it.
Who Kroger Is Becoming, and What It Means for Vendor Partners
Kroger has reinvented itself before, and it is doing it again with a push to become America's favorite grocer. Here is where Kroger is, where it wants to go, how it plans to get there, and the pressure that puts on every supplier.
Pricing Show Down and the Margin Gap
Procter & Gamble keeps 51 cents of gross profit on every sales dollar. General Mills keeps 35. Kroger keeps 23. That gap is the real backstory behind why Boar's Head and Red Bull are disappearing from Kroger shelves right now.
What Role Do Your Items Play?
Every item plays a role on a Kroger shelf, but the role story doesn't win the review. 84.51's comp index does. Here's how the two actually work together.
Kroger's Q2 Call: What Suppliers Should Take From It
Kroger's Q2 call laid out a formula, savings fund value, but the analyst questions showed how much of that funding math still isn't public. Here's what suppliers should watch before the next category review.
1World-VIP-GDSN First. Everything Else Second.
GDSN item setup is not a back-office task you handle after the deal is done. It is Step One. Before the pitch, before the category manager meeting, before the IMF is ever requested — your items need to be built, validated, and ready. Here's why it matters more than ever.
Kroger Reports Earnings Today. Here's What Suppliers Should Be Listening For.
Kroger reported second quarter results this morning, its first full earnings cycle with Greg Foran at the helm for an
What Makes a Good Broker Partner
There is a difference between a broker and a broker partner. One is the agency you sign with. The other is the person your brand depends on every single day. Knowing the difference changes how you evaluate everything.
