Pricing Show Down and the Margin Gap
Procter & Gamble keeps 51 cents of gross profit on every sales dollar. General Mills keeps 35. Kroger keeps 23. That gap is the real backstory behind why Boar's Head and Red Bull are disappearing from Kroger shelves right now.
Kroger Sets the Price. Period. What Every Supplier Gets Wrong About Retail Pricing
You can submit one contract with one suggested retail across all 22 divisions. Kroger can still price it 22 different ways, and if your contract is wrong, they will take the money before they tell you. Here's the retail pricing reality most suppliers never get explained.
Kroger Sets the Price. Period. What Every Supplier Gets Wrong About Retail Pricing
You can submit one contract with one suggested retail across all 22 divisions. Kroger can still price it 22 different ways, and if your contract is wrong, they will take the money before they tell you. Here's the retail pricing reality most suppliers never get explained.
Kroger Is Cutting Prices, Will Vendors Pay the Bill?
Kroger CEO Greg Foran is planning the retailer's most aggressive price cuts in years, targeting thousands of products. He named three funding levers, and one of them points directly at suppliers.
