You Need a Rep. Kroger Won't Teach You What It Takes to Sell There.
Kroger is not going to hold your hand through setup, deal submission, compliance, or policy. Here is why experienced representation is not optional for brands building a Kroger business.
The $6.5B Shift: GLP-1 Is Reshaping the Kroger Basket
GLP-1 drugs are reshaping the Kroger basket in real time. Here's what the data says, which categories are losing, and what it means if you're a Kroger supplier.
Send date: May 30, 2026
Foran's First Play: What Kroger's New CEO Just Told the Market
Greg Foran used his first public earnings call to deliver a clear message to the market: Kroger's strategy is sound, and his job is to operationalize it faster. Here is what suppliers need to hear.
Kroger's Our Brands Is No Longer a Side Business — It's a Direct Competitor
Kroger's Our Brands program now matches Walmart's private label share at 26% of total sales volume. With 13,000 items, 35 manufacturing plants, and a new CEO wired for margin discipline, national brand suppliers need a sharper answer to the shelf space question.
Kroger's Biggest Leadership Shakeup in Over a Decade — What It Means for Suppliers
Kroger made 10 executive officer changes in a single year, the most in over a decade. Here's what the new faces mean for CPG brands navigating the Kroger ecosystem.
Know Where You Fit: Selling Into a $150 Billion Retailer Without Overcomplicating It
Kroger's new CEO is signaling a back-to-basics operating philosophy. Here's what that means for how your brand earns and keeps shelf space.
When Your Retailer Is Also Your Competitor's Investor
Kroger holds a financial stake in brands that compete directly with yours. Here's what the MPearlRock partnership means for CPG suppliers working the Kroger business.
When Category Managers Become the Vendor
When Kroger Category Managers move to the supplier side, the dynamics of every conversation change. Here's what that shift means for how you show up at the table.
What the McCormick-Unilever Mega-Merger Means for the Kroger Shelf
The McCormick-Unilever flavor deal is one of the biggest CPG moves in years. Here's what it means for brands competing for space in Kroger's flavor and condiment aisles.
Kroger's store closure plan and what it means for CPG
Kroger is closing 60 underperforming stores by end of 2026 across more than a dozen states. The consumer press calls it a real estate story. For CPG suppliers it is a data story, a distribution story, and in some cases a category review story.
