🛒 03/18/2026 | Kroger Weekly

📌 What We Are Watching

Kroger just wrapped Customer Appreciation Week, March 11-17, one of their biggest promotional events of the year, featuring daily Digital Deal Drops, deep discounts on Our Brands, and exclusive savings across the store. Kroger This is a strong signal of where Kroger is putting its energy, digital engagement, loyalty, and private label, and CPG brands need to pay attention.

📊 By The Numbers

Kroger's Q4 FY2025 results showed improving market share trends and solid sales growth, with eCommerce expected to hit profitability in 2026 and deliver $400M in operating profit improvement. Kroger That is not a small number, and it tells you exactly where the retailer's head is at going into the back half of the year.

💡 The CPG Take

Kroger is doubling down on digital, loyalty, and Our Brands at the same time. If your brand is not active in Kroger's digital coupon ecosystem and does not have a clear answer to the private label threat in your category, now is the time to build one. The brands winning at Kroger in 2026 will be the ones treating digital promotions as a core part of their trade strategy, not an afterthought.